Define your promotion goals.

Before embarking on a scratch card promotion, a good question to ask is; “what is it that I am trying to achieve?” Do you want to generate more sales, create customer retention, increase footfall in your shop, or attract customers to your website? Once you know your goals you can start to devise your game. We can support campaigns of all sizes and complexities from small one-off instant win style games or complex variable data scratch card printing UK wide coverage

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Return on  Investment.

In its simplest form a scratch card is a fun way to engage with your customer. They help create a buzz and excitement with your brand. Most scratch card promotion ideas normally reward the recipient. This could be a gift or prize, money off a purchase, or an experience with your company. However, if used correctly they can offer equally as much back to you in repeat business, customer retention, or even some valuable customer data (which you can use for future marketing).
If you give a little – you can hopefully get a lot back!

Product Selection

We have a host of solutions and solution suitable for all types of complexity and budget. Consider the structure of the scratch card game: Do you opt for lots of losers and few star prizes; OR maybe you have many winners of low value. Consider know what you can afford to give away and what you aim to expect in return. Other things to consider include:
Number of variations (i.e. winners/losers) • Quantity per variation • Card size • Supply of cards (mixed on non-mixed) • How customers redeem their prize.
Once you have formulated a plan, we can then help you select the best solution from one of our products:

Mix ‘n’ Match Games • Hot Card Games • Bespoke Games • Variable data/Numbered Cards