Marketing scratch cards
A POWERFUL OPTION IN YOUR MARKETING TOOL BOX!
A marketing scratch card can be widely used as a promotional tool by businesses to increase customer engagement and drive sales. However, the real power and benefit is that scratch cards can provide a way for businesses to manage and control their marketing efforts as well as get an accurate measure of the return on investment.
By monitoring the number of cards distributed and redeemed, businesses can gain valuable insights into the effectiveness of their marketing, customer preferences and adjust their strategies accordingly. They also represent a great opportunity for gathering important customer information and data.
Use them in mailings, handed out in-store or at events to generate excitement and anticipation among customers.
By their nature marketing scratch cards usually require variable data and unique codes which making either a Bespoke Solution or Numbered/variable data card the best option to chose.
Create targeted sales & gather customer information
Using a marketing scratch card for customer data collection.
To the casual observer these cards for Uniqlo appear like any other promotional scratch card. However, the primary reason for the marketing scratch card was not to create sales but was to gather customer profile data of age, gender, preferences, likes & dislikes etc. With a unique redeemable code under the scratch panel, a print run of 750,000 cards distributed across 16 UK stores the cards drove customers to the main website were able take a real snap shot of their customer segments in a very short space of time. as well as create some sales and in the process.
Marketing Promotion Campaign
These scratch cards cards were part of a marketing campaign by Leamington Spa BID to drum up business for the local retailers in the BID district during the lead up to Christmas. The scratch cards were distributed via the retailers and other outlets to encourage footfall both during and after the Christmas period. Winning card prizes were redeemable at over 20 retailers and ranged from a free coffee at the local café, a 2 for 1 meal at the local pub to a discount at the local hairdressers. As a marketing tool these cards created vital footfall and sales but also cemented relationships between retailers and also illustrated to them the BID’s ability to be innovative in the support they provided.
Integrating variable data and redeemable codes these cards are an example of a Bespoke / Variable data solutions.
Creating a marketing scratch card
INTEGRATING THE FEATURES FOR YOUR MARKETING CAMPAIGN
Security & Integrity
Strict management and control of winning cards and data.
Traceability of all cards during production and distribution
Security design features to ensure integrity
Scratch card technology
Reliable scratch card technology for a smooth, easy scratch
Single or multiple scratch off panels for a variety of formats
Incorporate multiple games on a single card
Overprint onto the scratch off panels for added features
Star Prize Control
Control and traceability of high value cards and star prizes throughout the process.
Cards can be supplied pre-mixed or supplied separate for client insertion into the game.
Prize Ideas
It's not all about cash giveaways. You could also consider:
Products & goods - TV's, radios, computers, mugs, pens etc
An experience that money can't buy
A tie up with a sponsor's product or service
A discount on line or in-store
Free Tickets or access to
Mixing & Supply
Need cards mixed randomly but evenly - We can provide this.
Need each cards to be traceable? We have the control procedures
Need cards packed, wrapped or boxed? - We have the systems to deliver.
Explore other uses for scratch cards
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Promotions & Sales
Create sales with a scratch card promotion.
Charity Scratch Cards
Start fundraising with our Charity & Lottery solutions
Voucher cards
Create vouchers with unique codes for redeeming in-store or online.
Reward Schemes
Show your staff, pupils & customers that you love them with a reward scratch card.
Top-up cards
Use a scratch card to distribute access codes for your goods or services
Permits & Validation Cards
Parking permits and other forms of validation cards.
Marketing Tool
Use scratch cards for gathering customer & marketing data.
Scratch Maps & Posters
Make your mark on the world with a scratch map / poster
More scratch card ideas
Explore more innovative ways of using our scratch-off technology.
